Category ‘ Fashion ’

Fashion

A key feature of LAAM Fashion Week is its focus on making collections accessible to shoppers beyond the physical event. The shows are being livestreamed through the LAAM app and website, with ARY Plus also providing coverage. This approach allows people in Pakistan and abroad to follow the presentations and discover participating designers without travelling to Lahore.

The platform behind the event reports more than five million app downloads, over 25 million active users and six million shoppers worldwide. These figures indicate the potential reach available to participating labels, although actual sales and business outcomes will depend on customer response.

Fashion

A Fashion Legacy That Connects Pakistan With The World

PIA has a long history of collaborating with internationally recognised designers. In 1966, French fashion designer Pierre Cardin created the airline’s distinctive A-line tunic and hood. British designer Sir Hardy Amies, known for dressing Queen Elizabeth II, also contributed to its uniform legacy during the 1970s. HSY’s appointment continues that association between aviation and fashion.

For HSY, designing for the national airline represents an opportunity to communicate Pakistani hospitality and cultural identity to international travellers. The collection seeks to give crew members clothing that supports confidence and comfort while maintaining a polished appearance.

Fashion

Where Karachi’s Past Meets Its Future

What made Kaleidoscopic Karachi distinctive was its combination of memory and modernity. The photography exhibition looked back at decades of Pakistani fashion, while the runway offered contemporary interpretations of the city’s culture, colours and changing character.

The showcase also reflected how Karachi continues to provide a meeting point for different creative influences. Eastern and Western silhouettes appeared alongside references to the city’s architecture, music, traditions and evolving urban identity.

Fashion

A New Chapter For Pakistani Fashion

Maria B’s Dhaka launch represents more than the opening of another retail outlet. It places a Pakistani fashion house directly within one of South Asia’s largest garment and fashion markets, creating a new platform for the brand to connect with regional consumers.

The expansion also reflects the increasing movement of South Asian fashion across borders, as established labels look towards international customers and new markets. Bangladesh’s fashion community has already taken notice of the brand’s arrival and its distinctive design identity.

Fashion

Fashion Meets the Digital Economy

LAAM Fashion Week’s digital first approach is creating a new link between fashion, technology and commerce.

By allowing customers to shop collections almost immediately after their runway appearances, the platform turns fashion week into a direct business opportunity for designers.

The first edition’s international reach demonstrated the potential of this model, while features such as immediate bookings and free shipping for couture orders made Pakistani fashion more accessible to customers abroad.

Fashion

Pintuck Pants: The Quiet Luxury Favourite

For those who prefer their fashion statements understated, pintuck and front seam trousers offer the perfect answer.

These tailored straight leg pants feature a sharp vertical crease or seam running down the front, creating a sleek and elongated appearance.

The silhouette feels polished without being overly formal, making it versatile for work, dinners, events and everyday dressing. Neutral shades such as black, ivory, beige, grey and chocolate make them especially easy to style.