Pakistani Influencers Meet Katrina Kaif In London
A London gathering hosted by Katrina Kaif brought together Pakistani digital creators, Bollywood glamour and the international beauty industry.
The October 8, 2026 event celebrated Kay Beauty, the makeup brand founded by the actor, and gave UK-based Pakistani influencers an opportunity to connect with one of Indian cinema’s best-known stars.
Among those attending were Laraib Rahim, Rumena Begum, Ramsha Waseem, Afifa Arshad, Shakeel Murtaza, Maryam Malik and Mehwish Almas. Several attendees shared photographs and videos from the occasion, giving their followers a look at the experience.
Kay Beauty began as a partnership between Katrina Kaif and Nykaa, an Indian beauty retailer. The brand built its identity around makeup designed to celebrate individual expression, combining celebrity recognition with a retail business aimed at a wider consumer market.
Its UK launch through Space NK in 2025 marked a move beyond its home market. Entering an established international beauty retailer gave the brand access to British shoppers and a new setting in which to build awareness.
For celebrity-founded businesses, international expansion involves more than the appeal of a familiar face. Product positioning, retail partnerships and the ability to connect with different
Events like this show how beauty brands can use creator communities to introduce their products to audiences in different countries. Influencers bring their own perspectives and established relationships with followers, helping turn a brand gathering into content that travels well beyond the venue.
For Pakistani creators in the UK, attending an event alongside Katrina Kaif offers an opportunity to share a professional experience with audiences who follow their work. Their coverage also reflects the growing role of South Asian voices in Britain's beauty, fashion and lifestyle spaces. The significance extends beyond a single evening in London.
A London gathering hosted by Katrina Kaif brought together Pakistani digital creators, Bollywood glamour and the international beauty industry.
A London gathering hosted by Katrina Kaif brought together Pakistani digital creators, Bollywood glamour and the international beauty industry.
The October 8, 2026 event celebrated Kay Beauty, the makeup brand founded by the actor, and gave UK-based Pakistani influencers an opportunity to connect with one of Indian cinema’s best-known stars.
Among those attending were Laraib Rahim, Rumena Begum, Ramsha Waseem, Afifa Arshad, Shakeel Murtaza, Maryam Malik and Mehwish Almas. Several attendees shared photographs and videos from the occasion, giving their followers a look at the experience.
Kay Beauty began as a partnership between Katrina Kaif and Nykaa, an Indian beauty retailer. The brand built its identity around makeup designed to celebrate individual expression, combining celebrity recognition with a retail business aimed at a wider consumer market.
Its UK launch through Space NK in 2025 marked a move beyond its home market. Entering an established international beauty retailer gave the brand access to British shoppers and a new setting in which to build awareness.
For celebrity-founded businesses, international expansion involves more than the appeal of a familiar face. Product positioning, retail partnerships and the ability to connect with different
Events like this show how beauty brands can use creator communities to introduce their products to audiences in different countries. Influencers bring their own perspectives and established relationships with followers, helping turn a brand gathering into content that travels well beyond the venue.
For Pakistani creators in the UK, attending an event alongside Katrina Kaif offers an opportunity to share a professional experience with audiences who follow their work. Their coverage also reflects the growing role of South Asian voices in Britain's beauty, fashion and lifestyle spaces. The significance extends beyond a single evening in London.
