
A large stock of counterfeit and pirated merchandise will no longer make its way into Pakistan’s markets after Customs authorities disposed of goods worth approximately Rs31.5 million in Karachi. The items had been intercepted during separate enforcement actions targeting violations of intellectual property rights.
The disposal was carried out by the Directorate General of Intellectual Property Rights Enforcement (IPRE) at Gadap, Malir, with Customs officials and representatives of affected rights holders present.

The haul included imitation products carrying the names of major international brands. Louis Vuitton, Adidas, Gucci, Rolex, Rado, Ray-Ban, Skechers and Hugo Boss were among the brands represented in the destroyed merchandise.
Customs also disposed of fake cosmetics and personal-care products, including items associated with Huda Beauty, Mocallure, Johnson & Johnson and Neutrogena. Counterfeit industrial materials were part of the seizure as well, along with pirated textbooks published by Oxford University Press.

The latest destruction came shortly after an Overseas Investors Chamber of Commerce and Industry (OICCI) session on September 28, where businesses and Customs representatives discussed challenges surrounding counterfeit imports.
Companies raised concerns about misdeclaration, undervaluation and the difficulty of identifying fake products. The discussions also focused on improving communication between rights holders and enforcement officials, along with specialised training to help detect counterfeit merchandise.
A large stock of counterfeit and pirated merchandise will no longer make its way into Pakistan’s markets after Customs authorities disposed of goods worth approximately Rs31.5 million in Karachi.

A large stock of counterfeit and pirated merchandise will no longer make its way into Pakistan’s markets after Customs authorities disposed of goods worth approximately Rs31.5 million in Karachi. The items had been intercepted during separate enforcement actions targeting violations of intellectual property rights.
The disposal was carried out by the Directorate General of Intellectual Property Rights Enforcement (IPRE) at Gadap, Malir, with Customs officials and representatives of affected rights holders present.

The haul included imitation products carrying the names of major international brands. Louis Vuitton, Adidas, Gucci, Rolex, Rado, Ray-Ban, Skechers and Hugo Boss were among the brands represented in the destroyed merchandise.
Customs also disposed of fake cosmetics and personal-care products, including items associated with Huda Beauty, Mocallure, Johnson & Johnson and Neutrogena. Counterfeit industrial materials were part of the seizure as well, along with pirated textbooks published by Oxford University Press.

The latest destruction came shortly after an Overseas Investors Chamber of Commerce and Industry (OICCI) session on September 28, where businesses and Customs representatives discussed challenges surrounding counterfeit imports.
Companies raised concerns about misdeclaration, undervaluation and the difficulty of identifying fake products. The discussions also focused on improving communication between rights holders and enforcement officials, along with specialised training to help detect counterfeit merchandise.
