Coke Studio’s iconic track Pasoori has crossed one billion views on YouTube, becoming the first Pakistan made music video to reach the milestone.
Released in February 2022, the Ali Sethi and Shae Gill collaboration achieved the record in less than four years and seven months. Its success has continued well beyond its initial viral moment, establishing the song as one of Pakistan’s biggest modern musical exports.
Coke Studio celebrated the achievement by thanking fans worldwide who kept listening, singing along and making the song their own. The milestone marks a major achievement for Pakistani music on the global digital stage.
Pasoori quickly became much bigger than a local chart topper. It was Spotify’s most streamed Pakistani song in 2022 and remains the most streamed track for both Ali Sethi and Shae Gill, with nearly 405 million Spotify streams.
Its international reach grew through covers, performances and collaborations across different countries. The song also appeared in Disney’s Ms. Marvel, introducing its distinctive sound to an even wider international audience.
Pasoori’s billion view achievement is more than a YouTube record. It reflects how Pakistani music can cross borders, connect with diverse audiences and become part of international pop culture.
The song brought together traditional South Asian influences, contemporary production and the contrasting voices of Ali Sethi and Shae Gill. That combination helped give Pasoori an identity that audiences around the world could recognise and embrace.
Four years after its release, its continued popularity demonstrates remarkable staying power.
Coke Studio’s iconic track Pasoori has crossed one billion views on YouTube, becoming the first Pakistan made music video to reach the milestone.
Coke Studio’s iconic track Pasoori has crossed one billion views on YouTube, becoming the first Pakistan made music video to reach the milestone.
Released in February 2022, the Ali Sethi and Shae Gill collaboration achieved the record in less than four years and seven months. Its success has continued well beyond its initial viral moment, establishing the song as one of Pakistan’s biggest modern musical exports.
Coke Studio celebrated the achievement by thanking fans worldwide who kept listening, singing along and making the song their own. The milestone marks a major achievement for Pakistani music on the global digital stage.
Pasoori quickly became much bigger than a local chart topper. It was Spotify’s most streamed Pakistani song in 2022 and remains the most streamed track for both Ali Sethi and Shae Gill, with nearly 405 million Spotify streams.
Its international reach grew through covers, performances and collaborations across different countries. The song also appeared in Disney’s Ms. Marvel, introducing its distinctive sound to an even wider international audience.
Pasoori’s billion view achievement is more than a YouTube record. It reflects how Pakistani music can cross borders, connect with diverse audiences and become part of international pop culture.
The song brought together traditional South Asian influences, contemporary production and the contrasting voices of Ali Sethi and Shae Gill. That combination helped give Pasoori an identity that audiences around the world could recognise and embrace.
Four years after its release, its continued popularity demonstrates remarkable staying power.
