Pakistani Qawwali Duo Sabri Sisters Featured on Spotify Billboard in Times Square
Pakistani qawwali artists the Sabri Sisters have achieved a significant international milestone after being featured on Spotify’s digital billboard in Times Square, New York.
The recognition came through Spotify’s EQUAL programme, an initiative dedicated to promoting and supporting women musicians from around the world.
The appearance placed the duo among a select group of female artists receiving global exposure through one of the world's largest music streaming platforms. The achievement also highlighted the growing presence of Pakistani musicians on international stages.
The Sabri Sisters belong to one of South Asia’s most respected qawwali lineages. They are nieces of the late Amjad Sabri and descendants of the legendary Sabri Brothers, whose contributions played a major role in popularizing qawwali across the region and beyond.
In a musical genre traditionally dominated by male performers, the sisters have established themselves as leading female voices in contemporary qawwali.
Their performances combine classical Sufi poetry and devotional themes with modern musical arrangements, helping them connect with audiences from different generation
The Sabri Sisters first gained widespread recognition through a Persian-Punjabi manqabat released in tribute to their late uncle, Amjad Sabri.
Over the years, they have built a strong musical portfolio featuring devotional, spiritual, and contemporary works that have resonated with audiences across Pakistan and abroad.
Among their most popular releases is Meri Zindagi Hai Tu, recorded with Asim Azhar, which became their most-streamed song and remained on Pakistan’s music charts for an extended period. They also gained significant attention for their Coke Studio performance.
The sisters described their selection as Spotify EQUAL ambassadors as a meaningful achievement and
a long-held aspiration.
They expressed pride in joining a distinguished group of Pakistani artists who have previously represented the country through the programme, including Abida Parveen and Sanam Marvi.
Industry observers view the recognition as another example of Pakistan’s cultural influence reaching international audiences. It also highlights the growing visibility of female artists who are helping shape the future of traditional music genres.
Pakistani qawwali artists the Sabri Sisters have achieved a significant international milestone after being featured on Spotify’s digital billboard in Times Square, New York.
Pakistani qawwali artists the Sabri Sisters have achieved a significant international milestone after being featured on Spotify’s digital billboard in Times Square, New York.
The recognition came through Spotify’s EQUAL programme, an initiative dedicated to promoting and supporting women musicians from around the world.
The appearance placed the duo among a select group of female artists receiving global exposure through one of the world's largest music streaming platforms. The achievement also highlighted the growing presence of Pakistani musicians on international stages.
The Sabri Sisters belong to one of South Asia’s most respected qawwali lineages. They are nieces of the late Amjad Sabri and descendants of the legendary Sabri Brothers, whose contributions played a major role in popularizing qawwali across the region and beyond.
In a musical genre traditionally dominated by male performers, the sisters have established themselves as leading female voices in contemporary qawwali.
Their performances combine classical Sufi poetry and devotional themes with modern musical arrangements, helping them connect with audiences from different generation
The Sabri Sisters first gained widespread recognition through a Persian-Punjabi manqabat released in tribute to their late uncle, Amjad Sabri.
Over the years, they have built a strong musical portfolio featuring devotional, spiritual, and contemporary works that have resonated with audiences across Pakistan and abroad.
Among their most popular releases is Meri Zindagi Hai Tu, recorded with Asim Azhar, which became their most-streamed song and remained on Pakistan’s music charts for an extended period. They also gained significant attention for their Coke Studio performance.
The sisters described their selection as Spotify EQUAL ambassadors as a meaningful achievement and
a long-held aspiration.
They expressed pride in joining a distinguished group of Pakistani artists who have previously represented the country through the programme, including Abida Parveen and Sanam Marvi.
Industry observers view the recognition as another example of Pakistan’s cultural influence reaching international audiences. It also highlights the growing visibility of female artists who are helping shape the future of traditional music genres.
