Honor is Making a Global Comeback With a 50% Share Outside China
Honor announced a record year for smartphone shipments in 2025, shipping 71 million devices globally. Of these, 10 million were flagship models, underscoring rising consumer interest in premium smartphones.
The results also highlight Honor’s growing international footprint. Overseas markets contributed 50% of total smartphone sales for the year, with the Magic7 series emerging as a major driver of both shipment volumes and global expansion.
Strong Growth and Market Share Gains
Building on its performance in 2024, Honor achieved 50% year-over-year growth in smartphone shipments. The company revealed it now commands at least a 10% market share in 17 countries across Latin America, the Middle East, and Africa.
Honor further solidified its presence in Southeast Asia, particularly in Malaysia, where it has taken the top position with over 18% share of the smartphone market and 30% share in the tablet segment.
